Is this a brilliant ad campaign or what? The vibrant colors, the reversed type, and the white IPod with the infamous white headphones are striking and immediately demands attention from the audience. Each ad from this campaign is a little different, but still presents the same theme. When this ad campaign started I was drawn to it immediately. These ads were everywhere and when people saw them they automatically knew that it was an ad for Apple IPods.
One thing that I think makes this a stellar ad campaign is the presence of the brand’s identity. IPods and IPhones are associated with the white headphones that come with them, so without mentioning IPod or Apple anywhere on the ad viewers would know what the product is and which brand it came from just by seeing the white headphones. The neon colors that serve as the background for each ad represent the different colors of the IPOD nano and the black figure strips the identity from the “person” showing that IPods are for everyone. (Even though it’s almost impossible to target everyone they’re doing it!)
Knowing the U.S. has an increasingly high obesity rate, I think it’s create that each ad from this campaign shows movement, whether it’s dance, martial arts or simply walking. It seems that the campaign is encouraging people to not only buy the product, but get more active. Most people listen to music when they’re being active anyways so I think that was brilliant.
These ads are simple, yet striking and fun. Apple 100, everyone else 0!
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