While doing some research on the Levi brand I came across a few ads that were filled with sexual references, which doesn’t surprise me. What did surprise me was the how far some of the ads went with their sexual references. The sex sells technique in this commercial, much like others was too much.
Just because it’s done backwards, in slow motion doesn’t mean it’s not sex. Levis have some of the raciest ads that I’ve seen and take the “sex sells strategy” to a whole new level.
This Levis twisted commercial is a sexual encounter rewound. The models in the commercial and their positions are very sexual and take the focus away from the product. Our focus is more focused on trying to understand the commercial and what’s going on in it than on the actual product, which we only see for about 10seconds.
It seems to me that if a brand focuses so much on sex to sell a product instead of just letting the product speak for itself, that they don’t have much faith in their product. People will want to buy Levi products because of the quality and appearance not because people who wear them have sex and that’s what I get from this ad.
Another failed attempt on my quest to find ads that don’t use the sex sells strategy to sell their product.
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