This commercial was released earlier this year and I have hated it ever since the first time I saw it. The entire concept of this commercial disturbed me because I think the portrayal of women in the commercial is stereotypical; the fact that the mud seemed to be a representation of strong-minded, opinionated women today was very disturbing. The “mud” was making valid points as to why the wet Swiffer are better than other regular wet mops, but because the “mud” was making her points using a condescending tone that listeners would be turned off. The “mud’s” tone of voice also makes her valid points go unnoticed. Personally, whenever the commercial aired I kind of just tuned the woman playing the mud out and just watched the commercial because her voice was annoying; my hearing automatically shut off because I had made up my mind that nothing of importance would come from a woman acting so “stuck up”. Although this commercial was probably intended for female audiences I think it represents women in a negative light. I think the “mud” was a symbol for the gold-digger type of woman who wanted the best things in life and she wouldn’t dare waste her time on anything but the best, and as soon as she sees something she wants she goes after it. This commercial also shows the lack of importance that we place on women in society. I think this commercial sent an unintended message that women were only good for cleaning, nagging and being gold diggers.
Another issue I have with this commercial is that I think it’s about time that we see a commercial for household cleaning that’s geared towards men instead of aiming all household related ads to women.
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