It’s all about lights, camera, action with Express. Express, an American retailer, reminds me of life in the fast lane, equipped with runways and nights on the town. This brand allows everyday consumers to express themselves through fashion. I would describe this brand’s personality similar to how I would describe my own: fun, energetic, edgy and sophisticated. The style and coloring of the merchandise makes me think of a fun night out with friends dancing and just enjoying life; I love going out with my friends and getting a little wild, but in the back of my mind I know that the decisions I make now can impact my future; I’m still very classy and sophisticated when out having fun.
Express is different from its competitors because the merchandise is of high quality, fashionable and affordable. Other retailers don’t possess all 3 qualities. Some brands may produce fashionable merchandise but costs consumers an arm and a leg or the merchandise is affordable but of poor quality. I’m different from others because I am a well-rounded individual. I’m serious, yet playful and stern yet flexible. I think too many people feel like the only way to the top is to be cruel and step over everyone else to get to the top, that’s not me. I want success, but I don’t want to get there by hurting my loved ones and making others suffer.
One reason I am most like this brand is because I take pride in my “product”. The Express brand delivers high quality clothing at an affordable price; although some items may seem a bit pricey the merchandise is worth the every penny. It’s clear that Express brand is delivered with pride from the high quality of the merchandise down to the shiny floors in each store. My product, on the hand, is myself. After finishing college we will have to go into the real world and try to “sell” ourselves to different companies and organizations we wish to work for. I take pride in everything I do; I am proud to have my name attached to every project/assignment I finish. I take pride in the way I carry myself, both physically and emotionally, inside and outside of Marquette University. Pride makes me push myself.
Another reason the Express brand represents me best is because I love fashion. Express sells edgy, high-fashion clothes at a price I can afford.
Although the majority of the Express line is inspired by high fashion, nightlife, there is also a selection of business casual attire and not only is this similar to my own wardrobe, but it also describes me as a person. I love to party and have fun like any other college student, but I also know that working hard is even more important; I understand there is a time to have fun and a time to get work done and meet deadlines. The Express brand is over the top fun, yet reserved and responsible just like me!
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