Why are tampon ads so ridiculous? I wish I knew. Like any other product there are different brands of tampons competing for profit. Commercial ads for tampons argue that one’s better than the other, one is more absorbent, others are more comfortable and so forth.
Commercial ads typically refer to a woman’s time of the month as her “monthly curse”, “mother nature’s unwanted gift”, “an unwanted visitor” and other phrases to express how much women dread this particular time. During a woman’s menstrual cycle or "time of the month" she is said to be moody, vulnerable and on edge; a common theme present in tampon ads is the relationship between a woman’s “unwanted visitor” and her emotions. Most commercial ads have a similar story line, a woman plans on enjoying a particular event until "Mother Nature" comes and delivers her “monthly gift”. Although the woman may seem upset at first the commercial is supposed to show that with the right “protection”, even "Mother Nature" can’t ruin a woman's fun.
I came across this UbyKotex commercial ad that approached tampon products in a different. This commercial was poking fun at the typical tampon ad and the recurring themes and misconceptions about a woman’s time of the month. I didn’t understand the purpose of the commercial until I watched the entire thing and then I picked up on the sarcasm present in the ad.
This ad caught my attention because it went against typical concepts for tampon ads and actually poked fun at them, but still managed to convey a message and sell a product. One of the reasons I think this commercial and its sarcasm worked is because it addresses many of the issues that I’m sure many people have with tampon ads. For example, there’s almost always a demonstration in the commercial that uses a blue liquid as a representation of the actual menstrual flow. I understand that it may be difficult to use the actual substance in the demonstration, but a blue watery liquid doesn’t do justice to the actual substance, so consumer don’t see the full affect. This ad shows consumers how ridiculous tampon ads are and then just showed their product and allows consumer to make their own decisions. Now consumers won't be fooled by other tampon ads and will choose the product that suitsd them best
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